Avenue was conceived and designed by best friends, Jessie Shand and Gabriella Weinstock in Sydney, Australia. Discovering a gap in the millinery market, the design duo had a vision to create contemporary, luxurious headwear that spoke to the modern woman. The designers’ distinctive aesthetic is deeply rooted by the strong women around them. “Our mothers, sisters and friends constantly inspire us”. Their collections identify with the sophisticated woman, quietly confident and fiercely feminine in spirit.