{"product_id":"20th-century-alcohol-tobacco-ads-45th-ed-german-french-english","title":"20th Century Alcohol \u0026 Tobacco Ads. 45th Ed.","description":"\u003cp\u003e\u003cspan\u003eA Century's Worth of Pleasure and Pause. Selling the most delicious vices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe quest to affirm Americans' need for alcohol and tobacco is a tale of \u003cspan style=\"0font-weight: bold;\"\u003e100 years of advertising\u003c\/span\u003e intended to seduce consumers to \u003cspan style=\"0font-weight: bold;\"\u003epartake in these delicious vices\u003c\/span\u003e. This catalogue of ads showcases the extensive and abundant campaigns and trends of drinking and smoking in the United States that, for better or worse, explore a \u003cspan style=\"0font-weight: bold;\"\u003evibrant chapter of advertising history\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eVices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.\u003cbr\u003e\u003cbr\u003eEach era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.\u003cbr\u003e\u003cbr\u003eWhether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant—and sometimes controversial—chapter of advertising history.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEditor: Jim Heimann\u003c\/li\u003e\n\u003cli\u003eAuthors: Steven Heller, Allison Silver\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eHardcover, 6.1 x 8.5 in., 2.49 lb, 464 pages\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eISBN 978-3-8365-9371-7\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TASCHEN","offers":[{"title":"Default Title","offer_id":42533248729168,"sku":"9783836593717","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2077\/9947\/files\/750_689feb1e-c012-445d-b69a-32704da074fd.png?v=1781586924","url":"https:\/\/maisonrogue.com\/products\/20th-century-alcohol-tobacco-ads-45th-ed-german-french-english","provider":"Maison Rogue","version":"1.0","type":"link"}