ETOILE

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Founded in 2016 by Michelle Hu, ÉTOILE was born from a love of beauty—not just as a routine, but as a ritual, a transformation, and a moment of self-care. From early memories of experimenting with makeup to a lifelong passion for the connection found in beauty, Michelle envisioned ÉTOILE as more than just a brand—it’s a solution.

Frustrated by the chaos of cluttered beauty bags and bathroom counters, ÉTOILE was created to bring calm to the chaos with functional, fashionable beauty accessories designed for enthusiasts, creators, and professionals alike. Nearly a decade in, ÉTOILE continues to refine the beauty experience, believing that the objects around us influence not just our routine, but our mood.

Join us in reimagining beauty—one thoughtfully crafted accessory at a time. This is ÉTOILE.


5 products

5 products