Virgil Abloh. Nike. ICONS
Virgil Abloh. Nike. ICONS
Virgil Abloh. Nike. ICONS
Virgil Abloh. Nike. ICONS
Virgil Abloh. Nike. ICONS
Virgil Abloh. Nike. ICONS
Virgil Abloh. Nike. ICONS
Virgil Abloh. Nike. ICONS

Virgil Abloh. Nike. ICONS

Regular price $123.00
/

The Sneaker as (Hyper) Object. Nike and Virgil Abloh reinvigorate 10 icons of sneaker history.

In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten—which reimagines icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others—they reinvigorated sneaker culture.

Virgil Abloh’s new designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh plays with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzes what makes each shoe iconic and deconstructs it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once.

Icons traces Abloh’s investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and treasures from the Nike archives. We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take a look behind the scenes and witness Abloh’s DIY approach, which gives each model in the Off-WhiteTM c/o Nike collection its own unique touch.

The book documents Abloh’s cooperative way of working and reaffirms the power of print. For its design Nike and Abloh partnered with the acclaimed London-based design studio Zak Group. Together they conceived a two-part compendium, equal parts catalog and conceptual toolbox. The first part of the book presents a visual culture of sneakers while a lexicon in the second part defines the key people, places, objects, ideas, materials, and scenes from which the project grew. Texts by Nike’s Nicholas Schonberger, writer Troy Patterson, curator and historian Glenn Adamson, and Virgil Abloh himself frame the collaborative work within fashion and design history. A foreword by Hiroshi Fujiwara places the project within the historical continuum of Nike collaborators.

Details:

  • Author: Virgil Abloh
  • Hardcover, Swiss binding, 10 x 11.7 in., 352 pages
  • ISBN 978-3-8365-8509-5

TASCHEN

Receive free Standard Shipping on U.S. orders of $150.00 or more. All other shipping rates are based on the shipping destination and weight.

DELIVERY

Your estimated Standard Shipping time for this item is 1-4 business days. Get your order in as few as 1-2 business days by upgrading your shipping at checkout.

RETURNS

With our 14-day return policy, you can try items in the comfort of your own home and if they're not quite right, you can send them back to us. 

Please note that we are unable to process returns for orders placed outside the United States at this time.

Final Sale: All items marked FINAL SALE are not eligible for return.

For full details of our Shipping & Return Policy click here.