Growing up with a school uniform, Julianne Goldmark was always looking for ways to showcase her personal style and add to her mundane, everyday outfits. When hair accessories became her go-to form of self-expression, she decided to make her own. Goldmark launched Emi Jay alongside her mother in 2009 and underwent a brand refresh in 2019. The brand’s designs have been worn and supported by tastemakers including Hailey Bieber, Emma Chamberlain, Harry Styles and more. Emi Jay is committed to using materials and packaging that are recyclable, re-usable, compostable, or biodegradable.
